NEWS

NEW PROJECT of the ICC OBRII – CONCORDIA CLUB HOUSE

Клубный дом Конкордия, Рендер
27.01.2019

The developer of the project, Investment and Construction Company OBRII, attracted to its flagship project the advertising agency Royal Advertising, which offered the name of the object and developed a corporate identity. Why did the Concordia Club House get this particular name? Creating a new residential project, our team understood clearly the concept of the future facility, says Olesia Perchak, the Deputy Director for Commercial Issues of the ICC OBRII. “The club house will be built in the historical center of Kyiv on a quiet and cozy Kudriavska street, where time flows in the opposite direction, and the rhythm of life activity slows down. Here harmony and peace, understanding and life energy reign. All these feelings are personified and conveyed by the club house not only in the exterior – interior solutions, but also in its name”. Based on the results of the competitors analysis, the advertising agency specialists managed to formulate a core, a clear idea for communication with the club house audience. The branding of this project takes into account both the particularities of the location and the architectural concept, and the basic needs of the target audience. After processing the possible options for naming, we stopped at the name Concordia, which in Latin means “consent, mutual understanding, harmony”. Concordia is the perfect place for those who want to be in the center of events, but at the same time appreciate solitude and comfort. The graphic solution for the logo was found easily, as it should be in homes where there is always an atmosphere of consent and balance. Smooth lines of the logo soften the severity of the architectural forms of the building itself. A drop reminds of the balance, so necessary in everyday life. The color decisions are chosen with a deliberate focus on the status of the object and the restraint of its residents. The Concordia Club House is a space that gives a feeling of complete balance and agreement with oneself near the city center of the capital. Here, the developer used an integrated approach to solving the issue of comfortable and high-quality housing, which will not lose its relevance even after many years.

27.01.2019

other news

05.06.2020

OBRIY Investment and Construction Company continues the construction of the Concordia Club House, which is being erected in the historical center of the capital at 45 Kudryavska Street, Shevchenkivsky District, ten minutes from Lvivska Square. As of the beginning of June 2020, the following changes took place at the construction site: arrangement of vertical elements […]

21.08.2019

The project for the construction of the Club House Concordia by the Construction and Investment Company OBRII is quite unusual: elegant yet technologically complex. The object is being constructed on a landform that has a large difference in the level of ground height. Serhii Prykhodko, the Deputy Director of Capital Construction of the CIC OBRII, […]

27.01.2019

The developer of the project, Investment and Construction Company OBRII, attracted to its flagship project the advertising agency Royal Advertising, which offered the name of the object and developed a corporate identity. Why did the Concordia Club House get this particular name? Creating a new residential project, our team understood clearly the concept of the […]